Doherty, et al. Environmental catastrophes in Fair Trade communities or for example draughts resulting from climate change can influence the suppliers. Chemical regulations are also important to control the use of chemicals in the production.
These attracted a certain costumer group that was looking for cosmetic products that were sources and produced socially and environmentally responsible. Rivalry is high when there is no brand loyalty i.
What is the factors which affect the demand of The Body Shop products? Its involvement into charity as well as its leader, Anita Roddick, made media report of it. Under the concept of free trade, the best products are produced and sold in a free competitive market.
The hiring process is really tough and cost a lot in time to the company. According to the market research, The Body Shop is a monopolistic competition.