Company case pepsi can a soda really make the world a better place answer

It is undisputed to assert that the effort to enhance brands image positively by making the world a better place is intentionally trying to cover the real drawback of their product by distracting everyones attention off the real problem.

pepsi case study

Furthermore, Reresheverything. Is the Pepsi Refresh campaign consistent with that audience? The Pepsi Refresh Project did a great service for the many non-profits and the people that they help, as well as for the branding of PepsiCo.

List all the promotional mix elements used in the pepsi refresh campaign

At least Pepsi was doing a good thing for non-profits while Refresh Everything was still popular. As completely as possible, analyze the campaign according to the steps listed in the chapter for developing effective marketing communication. In this case as describe above, the project was aiming to the young generation, which from the age of 14 to During the launching of campaign, Pepsi have been already one step behind their rival- Coca. The message was transferred through media newspaper, magazines, television, internet, etc. With its various slogans used in the campaign, Pepsi also employs many celebrities to help promoting its soft drink such as famous musician Michael Jackson, the American rock band Van Halen or the English pop group Spice girl and even athlete such as David Beckham and Lionel Messi and even more. The Pepsi Refresh campaign was an excellent idea that strived to make those who learned about it envision Pepsi in a positive manner.

Apparently beside significant successes were recorded on social media, its main objective cant be fulfilled. Will the Pepsi Refresh campaign be successful? Developed in s by Caleb Bradman, the drink quickly developed popularity and the Pepsi-Cola company was officially registered in They want to attract and convince young consumers to purchase their products.

The campaign launched in January ofand by May it had funded over 12, projects and had more than 76 million votes on the multiple projects listed on the website. To this end, the campaign lost their concentration on how they were working.

Pepsi refresh project case study pdf

What grade would you give PepsiCo on integrating these elements into an integration marketing communication campaign? Because of these actions, Pepsi was one of the most talked about brands at the Super Bowl, despite the fact that they pulled their advertisements in order to save money for the Pepsi Refresh Project. List all the promotional mix elements used in the Pepsi Refresh campaign. To this end, it is no doubt to assert the message content is emotional appeal. Identify as many commonalities as possible across its various ad campaigns. For over 60 years, the Pepsi Cola company or PepsiCo has been one of the most well- known company worldwide thank to its famous beverage: Pepsi. To this end, they not only successfully enhanced their image toward community but also built up the brand to people. The second reason is the paradox of how the true essence of Pepsis product is not healthy due to high level of sugar and energy, such as Mountain Dew, Dorito, Lays, even its main product for the campaign. During the launching of campaign, Pepsi have been already one step behind their rival- Coca. The original purpose of this particular project was to transfer positive message from PepsiCo in returning enhancing and building up steadily brands image to everyone. These groups of people believe positive change is very important to them, therefore Pepsi tried to target them the most. In March , when Diet Coke passed Pepsi as being the number 2 beverage, Pepsi began to get a lot of criticism that the Refresh Project was not driving any sales. Every bottle of milk is a brick for a new school is their slogan. Apparently beside significant successes were recorded on social media, its main objective cant be fulfilled.

The Choice of a New Generation. This was a real life example of branding, which is a technique used to promote a company in a positive way towards the audience or consumer.

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Pepsi Refresh Project Case Study