Pricing strategy of bharti airtel
Mobile number portability increases the competition in the telecom industries. In case of Airtel there are many products which can be into question marks category for example Direct To Home, Broadband.
Airtel focuses on delivering optimal services without loss of quality through their commitment towards its customers.
Marketing strategy of airtel ppt
Airtel process focuses on providing a reliable and responsive service to its customers. Good Infrastructure: As we all know that Airtel is the oldest telecom company, so the numbers of towers is high, is available all over the country, this the big advantage of Airtel. Late starting of 3G and wireless technologies: Due to various political issues, regulatory problems and delayed spectrum auction. Also Airtel provides a variety of low cost plans for its voice and data services. My Plan has helped the company push its post-paid base over the last several months. But if good measures are not taken to increase the market share they come into dogs after years of cash consumption. For example, a customer on 1 GB plan can go up to 3 GB and a customer on 2 GB plan can go up to 6GB, following which data services will be discontinued.
Bharti Airtel has reported a net profit of Rs Airtel provides flexibility to its customer to choose and customize their plan according to their preference and pay tariff according to chosen pack eg. Bharti Airtel is largest cellular service provider in India, with million subscribers as of May New devices are certified on our network and have the same specifications as our VoLTE design, but they also need 4G sims.
Pricing strategy of bharti airtel
Airtel also gives rewards and recognition to indentify and retain talent within organization. This way, customers can add up to three times of their data capacity in the plan, people familiar with the development said Thursday. Under this project, Airtel will spend 60 thousand crores over a period of next three years to expand its network and make its services available across India. The company should aim at investing more to increase market share or sell to generate whatever cash it can. Bharti Airtel has acquired The bargaining power of buyers Subscriber is not purchase in bulk but still can easily go for better quality, coverage and rates. Airtel was the first one to provide 4G services in India. Which it uses for its service promotion and solve queries of customers. Operators increased its investment in last few years, they working hard to expand its network. The importance of new revenue sources especially over-the-top services has grown for the company, as its relevance in user experience increase. Currently Airtel has got the largest customer base in India crossing over million. Airtel will inform its 3G data customers using 1GB data plans and above through SMS notification, starting from midnight. Shared tower infrastructure: Technology has helped them to share the tower infrastructure. Also Airtel provides a variety of low cost plans for its voice and data services. Hence, despite regulation, the most important aspect in the pricing strategy in the marketing mix of Airtel is based on competitive pricing strategy.
Airtel promotes itself as a learning organization where all employees follow a learning development plan based on their career aspiration. Late starting of 3G and wireless technologies: Due to various political issues, regulatory problems and delayed spectrum auction.
Airtel were late to start 3G services. These companies are providing cheaper rate tariff and all others plans. And new connection offers more benefits to the customers.
Airtel marketing strategy 2017
Airtel is the 1st Indian telecom company to achieve Cisco Gold Certification. A major limitation of question mark is that it assumes market growth rate the only factor of industry attractiveness and relative market share to be the only indicator of competitive advantage. Tariff rate is declining from the year Companies try to increase their subscriber base at drastic rate. Introduction of MNP: mobile number portability allows the customer to retain their number, even switching of companies and circles. Because of substitute goods companies have to decline their rates. Good Infrastructure: As we all know that Airtel is the oldest telecom company, so the numbers of towers is high, is available all over the country, this the big advantage of Airtel. Per second plan is not beneficial for the operators. Airtel was the first one to provide 4G services in India.
Introduction of MNP: mobile number portability allows the customer to retain their number, even switching of companies and circles. This transparent policy allows customer to check network strength and coverage and report any issue easily.
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