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Internet We will continue to have a comprehensive website. The general manager will be responsible for assisting with the implementation of alliance advertising partnerships. This space is in priority target range, and will be two blocks from the Raleigh Commuter Rail Hub due to open in the next five to eight years.
According to this census, the Triangle has one of the highest concentrations of Ph. Day Spas: Stores specializing in body health maintenance through a variety of services and products.
Need actual charts? We will also form advertising alliances with any business with whom we share common business goals.
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All customers will leave SoulSpace with a feeling that their needs were met well beyond any expectations that they previously had and far better than any competitor. The only downtown competitor, Salon 21, is very small, not very well known, and concentrates most of their business on the salon end. Salon services concern hair styling, while spa services concern body relaxing and rejuvenating offerings such as massage, and nail and face works. Financials SoulSpace has forecasted substantial sales revenues by year two. This has created a community of wealth, mobility, and growth. They have also built a large parking decking which will be free to all patrons. Also by year two the business will reach profitability and have achieved a healthy profit before taxes. The space at Glenwood was recommended to us by the managing realtors because they had targeted that space for a spa type tenant. This site is within the target priority area in part of the Warehouse District in what is now referred to as Glenwood South. Specific complementing products will be sold as well. Simply put, our value proposition is that we help our community become a better place to live and work.
This is all done in a relaxing, serene setting. Raleigh has one of the most educated populations that loosely correlates to earning potential, or at least indicates a higher average household income. SoulSpace is an exciting business that provides a combination of sought after services that are not currently offered by a direct competitor.
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Raleigh has consistently over the last few years been voted the best place to work and live in the USA, frequently making the top five and ten lists of Forbes, Money, and Inc. This makes this space cheaper than the other locations, and has twice the space. All energy work practitioners are private, of which there are only ten working full-time, with most of them concentrating on other alternative modalities, and an estimated ten twenty at the very most part-time energy practitioners. SoulSpace has set out since its inception to provide quality, dependable services. Raleigh has one of the most educated populations that loosely correlates to earning potential, or at least indicates a higher average household income. We will provide a unique atmosphere. Learn how to perform a SWOT analysis 5. We will sell SoulSpace through each employee's skill, courtesy, and warmth, creating a trusting impression on all customers, thusly establishing loyalty and return. SoulSpace will always remain involved with the best spa relaxational techniques offered, and will implement them if deemed appropriate and feasible for SoulSpace clientele. The spa business is devoted to providing holistic methods of massage, body work, and energy work. Radio and television ads will be done only when we have sale promotions during the most stressful times of the year for the Christmas season, and graduation; television ads are not certain, we will evaluate their effectiveness before further implementation. We will not charge over, nor substantially under, standard prices for our services. This customer-centric business model is not just rhetoric, there are financial incentives in place for employees to offer unprecedented levels of service.
The salon aspect of the business will provide both males and females with any type of hair styling services. Build community relationships through unique and quality service, friendly and caring atmosphere, and establishing absolute dependability of our services.
The North Carolina census released in October reports that an average of 6, persons per day were relocating to the greater Raleigh area.
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The weaknesses of these competitors are general lack of promotion, concentration mainly in North Raleigh. Market Analysis Summary There are no exact competitors, and few related competitors in the greater Raleigh area. Considering that none of the other competitors will offer the range of services we will, or that their staffs will be trained like ours, and that there are not any spa-salons of our type in our target locations, we will be able to provide services to a portion of Raleigh populace not currently being tapped. Simply put, our value proposition is that we help our community become a better place to live and work. All customers will leave SoulSpace with a feeling that their needs were met well beyond any expectations that they previously had and far better than any competitor. Internet We will continue to have a comprehensive website. We will be paying our employees a higher straight percentage of their total individual customer sales than our competitors. This makes this space cheaper than the other locations, and has twice the space. We will also implement mutual perks with our business and restaurant neighbors which will aid in local visibility. Raleigh has consistently over the last few years been voted the best place to work and live in the USA, frequently making the top five and ten lists of Forbes, Money, and Inc. Profit before tax by end of second year. Strengths of the above are services offered: location proximity to major housing developments, and name recognition. Not including Chapel Hill and Durham, the above service an estimated population of at least ,, with that figure growing by an estimated 6, persons daily.
Products and Services SoulSpace will provide customers with personal beautifying and relaxational services and complimenting products, as well as training in specific forms of energy work, accessible materials on a wide range of health-related topics, and the option to purchase artwork displayed in SoulSpace.
Through a unique combination of offered services and products, they will quickly gain market share.
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