If a journalist, in a personal capacity, feels like Tweeting about a product they like then fine, they can do that.
And all European writers can be email on EuroNews [ ] Techcrunch. If you are new to the press release niche—or you lack experience writing press releases—you should not charge anything above the low-ball amount.
Use contractions, slang and other conversational language. Why do you want to tell your story?
A few more tips Whether organisations send press releases to the media, stick them on their website or simply use them to ensure a consistent message across the business, the well-written press release is still one of the most useful communication tools.
In these instances, the style is often changed from the third to the first person.
Journalists are generally taught to get as many of the "five Ws" who, what, where, why and when in the opening line of news stories, so if you want examples of great first lines for press releases, look no further than your daily newspaper.