Writing a news release 2015

If a journalist, in a personal capacity, feels like Tweeting about a product they like then fine, they can do that.

how to write a press release for an event

And all European writers can be email on EuroNews [ ] Techcrunch. If you are new to the press release niche—or you lack experience writing press releases—you should not charge anything above the low-ball amount.

Press release structure

Introduction — first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why. Nut paragraph. Rand Fishkin says that if you are the exception and work on standing out, your PR can do very well theirs did, at Moz. Most of us are generally interested in things we haven't heard before, find surprising or help solve our problems. Make your quotes sound like quotes; i. I, for instance, am often on planes and between flights. Her blog can be found here.

Use contractions, slang and other conversational language. Why do you want to tell your story?

writing a press release for a business

A few more tips Whether organisations send press releases to the media, stick them on their website or simply use them to ensure a consistent message across the business, the well-written press release is still one of the most useful communication tools.

In these instances, the style is often changed from the third to the first person.

how to write a press release for a product

Journalists are generally taught to get as many of the "five Ws" who, what, where, why and when in the opening line of news stories, so if you want examples of great first lines for press releases, look no further than your daily newspaper.

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How to Write a Press Release (Infographic)